Dr. Alexander N.P. Wirsich

Research Assistant and PhD Student

Westring 425, R. 216
Phone: +49 431 880-4740
Telefax: +49 431 880-1166


Research focus

Dipl.-Volksw. Alexander Wirsich studied economics at the Christian-Albrechts-University in Kiel, focusing on innovation, new media and marketing. Starting in September 2011, he worked as a student assistant in the Department of Innovation, New Media and Marketing under the direction of Prof. Dr. Dr. h.c. Sönke Albers. In January 2012, Alexander completed his thesis entitled “Mechanisms of Action and Organization of Content for Recall Communication.” Immediately afterwards, he began working as research assistant for the Chair of Technology Management in February of 2012. Alexander’s research focuses on university – industry collaboration.