Manuela Ferdinand M.Sc.

Westring 425, R. 114
Phone: +49 431 880-2190
Telefax: +49 431 880-1166

E-Mail: m.ferdinand(at)

Manuela Ferdinand (M.Sc.) studied business administration with a focus on change management and business psychology at the FOM University and the Euro-FH in Hamburg. She wrote her master thesis in the field of personality psychology in cooperation with the Helmut Schmidt University, Hamburg.

During her studies, she first trained as an industrial clerk and then worked for several years in the sales department of international pharmaceutical service providers. Before joining Kiel University, she worked as a project manager at concept m, a global psychological market research institute. There she was responsible for national and international studies with different questions in the fields of Pharma & Healthcare, Automotive, Finance & Insurance and FMCG.

Since June 2019, Manuela Ferdinand is working as a research assistant and doctoral student at the Chair of Technology Management in the "LivingSmart" project. The aim is to investigate the acceptance of innovative service systems in residential areas, to derive possible needs from them and to provide bundled solutions as a digital service.